Online Press Releases Drive High Quality Traffic To Your Website
Online Press Releases
There seems to be a lot of confusion about press releases lately in the business community.
Few businesses, in my opinion, are using the power of the internet and public relations to its fullest potential. It has never been easier and more cost effective then right now to spread the word about the release of a new product or the start of new business then it is right now.
The internet has brought the power of global media within reach of even the most cast strapped entrepreneur operating on a shoe string. And the easiest way to take advantage of free public relations is with a well crafted, intelligent and focused press release distributed over the internet.
Top 5 Reasons to Use Online Press Releases to Market Your Business
- Free Publicity!
- It creates Interest. Press releases, when written properly, are perceived as more unbiased and authoritative by most readers. This lends credibility to your message and leads to more conversions for your company. It is very important that your press releases contain some newsworthy event or announcement so that they come off as a cheap infomercial. This leads to distrust in the readers psyche.
- People are more likely to read an interesting article than long sales copy.
- Its Free. There are dozens, if not hundreds of websites that allow you to post your press release for free. The free site that I use the most is called www.PrLog.com I like PrLog because it is free and it also allows you to include a brief bio about yourself and your company along with a link to your website. Be aware that some press release websites have editorial guidelines that will not allow press releases that sound like sales copy or spam.
- Google Ranking. PrLog.com and many other press release websites will get your press organically indexed by the Google and Yahoo search engines very quickly. This means that more people will read your press release and more people will click through to your website.