Search Engine Optimization (SEO) - Improve Your Google Ranking, Appear Higher in Organic Search Results
Search Engine Optimization (SEO)
Search engine optimization has become an essential tool to effectively market a business's goods and services.
SEO is the way to increase the amount of visitors to your website from search engines. Search Engine Optimization improves your organic ranking on the major search engines, such as Yahoo, Google and MSN. The search engines have a mathematical formula called an algorithm that analyzes the coding, content and off-site factors associated with your site. This is how search engines determine which sites come out on top of the search engine results page (SERP).
A properly executed SEO campaign will dramatically increase the organic traffic to your business website from major search engines.
In addition to getting your site higher rankings in the major search engines, we pride ourselves on our ability to implement a full arsenal of SEO techniques to get your business noticed by customers in local searches, image searches, and industry-focused search engines.
Our SEO efforts will focus on your site's HTML coding, appearance and structure, as well as addressing problems that could prevent search engines from spidering, or accurately ranking, your website.
Improve Your Search Engine Rankings
Search engine rankings can make the difference between prospering and withering on the vine.
The better your search engine rankings (where your website appears on the search results page when someone types in your keywords into a search engine), the greater number of visitors your website will receive and the greater number of sales you transact. The direct correlation between search engine ranking and business success can not be over exaggerated; however, there are many ways to have prospects visit your website without relying on on-page factors. There are two factors that affect your search engine rankings; they are referred to as on-page factors and off-page factors.
On-page factors affecting search engine rankings include:
- Title tags
- Image optimization
- Site maps
- Domain name
- HTML design vs. other coding such as Java and Flash
- URLs
Off-page factors affecting search engine ranking include:
- Incoming links from high page rank sites
- Anchor text links pointing to your site
- The page ranks of websites linking to your site
- The authority of websites linking to your site
Our Methods
At Beachstar, Inc., we are determined to see that your marketing efforts online generate results. Our search engine optimization (SEO) techniques are all legitimate. In other words, we don't try any of the sneaky tactics to get your website indexed in the top results for the major search engines that end up doing more harm than good. The methods we use include:
- Keyword Research
- Title Tag Optimization
- Robots.txt Optimization
- W3C Validation
- Working on HTML Source Code
- Editing Content
- Image & Hyperlink Optimization
- Web 2.0 and Social Media Optimization
- Social Bookmarking
- Blog Writing
- Press Release Writing
- Article Submission
- Video Optimization
- RSS Feeds
- Link Development
- Manual Link Requests to Related Sites
- Submission to Local & International Search Engines & Directories
- One-Way Links